What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...

Social comparison theory is the idea that individuals ... celebrity culture and the prevalence of carefully-manicured social-media feeds only exacerbates the effect by exposing people to an ...

Photo: Getty Before social media, the matter of social comparison was encapsulated by the idiom ‘keeping up with the Joneses’ – a term that particularly referred to keeping up with your ...

But in 2020, this quote feels particularly relevant. In a world dominated by the presence of social media, the impulse to compare and contrast our lives with those portrayed on our screens is ...