Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Data shows that superfans, if utilized correctly, may help creators and the music business better navigate their respective ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Take Georgia. The ruling Georgian Dream party has steered the Caucasus nation from a path toward democracy back to autocracy – and it has done so by learning from Russia. In particular, it adopted a ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Eco Shop, a convenience store which has been a preferred option for quite some time, announces a price hike starting April 14, 2025. Will people find alternatives?

Here, we’ll talk about the history of social media, from the first bulletin board systems to the rise of Facebook, Twitter, and other social networking sites. We’ll examine the technological ...