Business school didn't teach much about marketing strategy, but to succeed as a founder, you must continue to learn and evolve.

In today’s digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses.

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...

For apartment marketers, though, generative search presents a new challenge—how to use GEO to optimize websites, social media ...

New research in the peer-reviewed journal Marketing Science has found that 95% of influencer posts on Twitter (now X), which are sponsored, are not disclosed.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.