A detailed study of the social marketing approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole. The course ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

While "going viral" would be great for your marketing efforts ... own before you finalize any kind of change. One caveat about audience conversation on social media - remember that the loudest ...