AWISEE has recognized the shift in marketing trends and expanded its reach to a global scale, with a strong focus on the US ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing of white snus often stresses that they are “tobacco-free” because the pouches do not contain tobacco leaf. But ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

If Donald Trump appears deaf to the protests of other governments over his policies, he may still hear the voice of corporate ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...