Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing of white snus often stresses that they are “tobacco-free” because the pouches do not contain tobacco leaf. But ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a ...

In the digital age, activism has become easier than ever. With a simple repost, a trending hashtag or a 15-second TikTok, ...

Changing content moderation and artificial intelligence training practices means social media has undergone a fundamental ...

If Donald Trump appears deaf to the protests of other governments over his policies, he may still hear the voice of corporate ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

to make it simple and easy to better manage your social media marketing. Managing social media is especially important after the pandemic pushed customers online to do everything from shopping to ...

In 1997, Gittens, who was born and raised in Grove Hall, started an advertising and marketing firm around the then ... MORE Advertising the tagline “Agency of Change” to underscore the centrality of ...