Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

The era of micro dramas has truly arrived. According to a recent report released by Tencent News, by the end of 2024, the ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

Zayed University (ZU) students from the College of Businesss - Alyaa AlZubaidi, Meitha Almehairbi and Amna Alhammadi (all ...

Despite H&M's claim it would not change its "human-centric ... other brands for purposes such as marketing. Its images are likely to be initially used in social media posts, with watermarks ...

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...