French startup Dift helps companies reward their clients and employees with donations that support social and environmental ...

Sprout Social (SPT) unveiled its fully reimagined influencer marketing platform. Sprout Social Influencer Marketing now features a refreshed, ...

Games for Change Festival will feature Deepak Chopra and Poonacha Machaiah, CEO of the Chopra Foundation, as its keynote ...

Mark Baldwin, the CEO of Baldwin Digital, a web design and digital marketing agency weighs in on the biggest social media ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what ...

As platforms shift, the most successful brands will prioritize data-driven decision-making, multiplatform diversification, ...

AI-powered natural language discoverywill allow marketers to identify creators through topic-led search, driving more authentic and impactful ...

Innovations in AI, plastic surgery, weight loss drugs and cosmetics will change the beauty standards of tomorrow — and ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

Traditional paid customer acquisition is becoming harder to sustain, pushing businesses to rely more on owned channels like email, SMS, and content. At the same time, ad fatigue is growing, especially ...

8. Stay ahead of industry trends. A good PR team always has its finger on the pulse of industry trends. Staying ahead of ...