Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

The Digital Services Act allows fines of up to 6 percent of a company's total worldwide annual turnover. EU regulators suggested last year that they could calculate fines by including revenue from ...

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their ...

I don’t know about your social media feed but mine feels like I constantly see the same couple of video formats. Whether it’s ...

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

What sets successful real estate professionals apart from the competition? A well-structured pitch can make all the ...

As TikTok nears another ban deadline, creators and firms say they believe the Chinese-owned app will remain in the U.S. They ...