Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

With Australia full tilt into a federal election campaign, one question keeps arising: Is the election campaign forcing the ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...