From Viking ships to mythical animals, here is the story behind some of the most unusual automotive logos out there.

Iconic entertainer Liza Minnelli is set for an appearance on RuPaul ’s Drag Race during its season 17 finale on April 18.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Costco (COST) created store brand Kirkland Signature three decades ago and it is now a linchpin the company’s success that accounts for roughly ...

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.