The launch comes as the niche alcohol segment surged 332% in 2024 as consumers turned away from beer in favor of alternative ...

Kylie Jenner expanded her popular range of Sprinter Vodka Seltzers with four new flavors. Now available in Pink Lemonade, Mango, Strawberry and Pineapple, the breezily dubbed "Palm Springs Pack" is ...

Red Tree Beverages, a firewalled subsidiary of The Coca-Cola Company, has launched its latest products: Minute Maid Spiked ...

Florida lawmakers again are considering proposals aimed at imposing strict regulations on the sale and production of euphoria ...

Generation Z may be new to the category ... interest in spirit-based seltzers and ready-to-drink products than the traditional categories of alcoholic beverages. "[They] are looking for innovative ...

As consumer interest in hemp-derived THC continues to grow, Houston’s Bayou City Hemp Co. is balancing growth and innovation across its portfolio of beverages and gummies. The company’s portfolio ...