A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because ...

The FDA and Hayward, California-based U.S. Trading Co. announced the recall of Joy Luck brand dried lily flowers ... and Consumer Services collected a sample of the lily flowers and discovered ...

highlighting the need for engaging branding strategies for a modern audience. Held at The Ballroom at Djakarta Theater, Indonesia WOW Brand 2025 took the concept of Experiential Emotional Branding ...

It's an acquisition strategy requiring that the entity acquire ... or they want to access or own the company's brand, operations, technology, or industry foothold. It might also be a strategic ...