Build a content plan that streamlines workflow, aligns with goals, and drives results. Grab your free template and start ...

In today’s digital world, social media platforms are powerful tools for personal brands, influencers, and businesses. However, most platforms limit users to just one bio link, which can restrict ...

Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

Along with that largely virtual effort, we got four interesting campaigns centered in the real world, which is always reassuring. Three were playful, while one was quite sobering—but all four brought ...

Saurabh Mittal is a data scientist with a specialization in advertisement technology. He is particularly proficient at ...

Few would expect the future of artificial intelligence to depend on Eindhoven, a quiet Dutch town. Yet just beyond its ...

Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...

Kevin Gibbons weighs up the pros and cons of selling on marketplaces like Amazon versus your own ecommerce website.

The retail giant is hosting its second-ever Big Spring Sale from March 25 to 31, offering discounts of up to 40 percent across over 35 categories. The event gives shoppers the chance to "score big ...