So think of the best sunglasses brands as the rare kind-vibed realtor that actually helps you ID the apartment of your dreams—except in this case, the real estate is your face, and the swanky ...

Global brands are constantly searching for local relevance, but many miss the mark. Revlon, however, has nailed localisation so well one creator has admitted she thought it was an Australian brand.

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Get ready to discover the latest stylish accessories from these top five Malaysian brands. You may know their names, but if you haven’t, we’re about to introduce them to you. From Khoon Hooi’s ...

How will they find you and be drawn to you? This is where branding comes in. We’ll dive into what a real estate brand is, what makes a great brand and why it’s important for your real estate ...

Branding is crucial for startup success, says Harsh Pamnani of T-Hub. He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing ...

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