even before the familiar Roku home screen pops up. The Roku startup ads (which, in some cases at least, were advertising the recently released Moana 2) began appearing within the last few days ...

Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as Disney+ and Netflix ask you to pay extra to avoid having an ad play after a ...

Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them. Roku already ...

Roku is testing a startup ad before users get to the home screen when booting up the device. Users have expressed negative reactions to the startup ad, threatening to switch to competitors.

In a r/Roku subreddit, one user wrote, “Hello! I just turned on my Roku and got an unskippable ad for a movie, before I got to the regular Roku home screen ... when they start, as explained ...

Roku is testing unskippable ad videos that play on TV startup, before the home screen loads. Users are furious and threatening to leave if Roku continues this practice. Roku is one of the more ...