This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Every year ahead of the Houston Livestock Show and Rodeo, Bun B gives creative authority to PURPLE BRAND co-founder Luke Cosby before he takes the stage. With eye-catching looks inspired by the ...

During the in-store launch the day following Bun B’s Birthday Bonanza, the PURPLE BRAND hosted an exclusive group to shop and sip as Bun B and Luke Cosby shared the collection hands-on.

A new viral internet trend sees Telsa car owners masking their EV's logos with those of other car brands. Many are critical of CEO Elon Musk's vocal stances on political issues in recent years ...

Austen Kroll Shows Off His Charleston Home (And $12K Couch!) "Just popped up on a phone. Throwback to [Cameran's] wedding," Shep captioned the throwback snapshot. Cameran then re-shared the post ...

When Jesse Solmon and Lexi Wood met in the Summer House Season 9 premiere, sparks flew. But are they going to keep flying? The two meet up for a New York City date in Season 9, Episode 3, and as ...

Mike Coppola/NBC via Getty Images; Paige We just found our dream jeans thanks to Drew Barrymore ... looks clean and chic and has the brand’s quintessential logo tab on the back.

The Norwegian chess grandmaster announced this week that he is auctioning off the Italian luxury brand jeans that started a dress code dispute at December's World Rapid and Blitz Chess Championships.

The real star of this show is the dial, though. Dubbed a smokey purple, the sunray-brushed finish is absolutely gorgeous. It's luxurious and classy, without every straying into the realm of being ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Purple vs casper mattress face-off Many traditional mattresses brands have a bewildering array of products, and it can be very difficult to choose between them. Purple, however, keeps things ...