The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Ciara's sultry new single "Ecstasy" generates waves of playful reactions online as fans humorously speculate about NFL ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Better insights mean better leads. Learn how to use real customer conversations to optimize your marketing and drive more ...

If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in an organization—from the very top to somewhere further down the ...

This year, consumer spending for Mother’s Day is set to reach £2.4 billion – a 5% increase from 2024. This presents a significant opportunity for retailers to capitalise – but turning encouraging ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

about Joy Personal Care’s strategy to partner to Star Sports for Tata IPL, breaking gender stereotypes, and how the sporting event is enabling the brand to achieve its ambitious growth targets.

23andme says it owns the aggregated genetic data of its customers, meaning it can sell it to the highest bidder ...

Born out of a unique partnership between Kecsmar, who brought a marketing background, and her husband, who had a strong ...