From her start as an intern to heading product development, Alison Reed discusses her unique career at Jackson National Life, and how she is helping to accelerate the future of annuities.

More than 60% of operating profit is derived from resilient categories with low private label penetration and strong brand loyalty, where Nestle exhibits evident pricing power.

A key problem for the wine industry – and one seen acutely in France, for example, is the surplus of wine. Under the EU’s new ...

Senior living and healthcare marketing firm ndm has seen remarkable growth, doubling both its revenue and headcount over the past three years. We interviewed Kansas City-based Chief Strategy Officer ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

| Project Optimus is changing the landscape of oncology drug development by redefining dose optimization standards. Learn how ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

Better insights mean better leads. Learn how to use real customer conversations to optimize your marketing and drive more ...

Marketing professionals like Burkholder can assist a business with all their marketing needs. But he cites the Google ...

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...