In the cricket season, betting and fantasy platforms have been going big on ads, raising red flags in a high-stakes game of ...

In an interview with Slotegrator, Barb Tasci, co-founder and business director of Revpanda, discussed how programmatic ...

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, ...

A new survey by iCubesWire reveals that IPL influencer marketing is driving strong consumer engagement, trust, and even purchases. With 65% recall, 59% engagement, and 14% direct conversions, brands ...

The announcements came as Spotify held its first advance event in New York Wednesday for advertisers, ahead of the ...

As HelloNation leads the charge in the evolving digital marketplace, edvertising is set to redefine how businesses approach marketing and audience engagement. The future of advertising isn't about ...

Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the ...

Cancer Council WA and the Mental Health Commission have released a WA-specific campaign to get women to say “no” to alcohol ...

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) - Josh 1.0 - at the scenic Evoke ...

Decathlon generated over Rs 4,000 crore revenue in India and became profitable in FY24, posting gains of Rs 197.19 crore ...