When Long John Silver’s added langostinos to its menu during a Lenten promotion in 2006, customers weren’t sure what they ...

The industry body representing the companies even met with NZ diplomats in Geneva to raise its concerns about marketing ...

The Chicago White Sox Shopping Spree Sweepstakes with Prize Partner Fanatics (the “Sweepstakes”) is only open to entrants who, as of the entry date, are permanent ...

Blue Moon increased its dividend payout ratio to above 100% since 2022, from 79% in 2021. We expect the company to maintain a stable dividend per share in 2025 despite lower profit, and project an ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.