Call centers must balance optimizing performance with adherence to strict regulatory requirements-such as those specified in the Telephone Consumer Protection Act (TCPA), Telemarketing Sales Rule (TSR ...

Advanced analytics are beginning to be adopted by many organizations to optimize their business strategies and derive ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.

This kind of voluntary information that customers share directly with advertisers is known as zero-party data – and it has ...

Many enterprises are struggling with data silos, regulatory complexities and the rapid evolution of AI and analytics.

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a ...

Bengaluru-based Hypergro.ai uses AI to produce user-generated video advertisements and helps clients improve customer acquisition and brand engagement.

As mobile usage surges, consumer apps are set to dominate global app revenue. Liftoff Mobile’s vice president of analytics and operations, Jessica Dudley, unpacks how new programmatic machine learning ...

Inside Vereigen Media’s 8-property publisher network powering B2B demand with verified, first-party engagement and unmatched lead quality.AUSTIN, Texas, April 02, 2025 (GLOBE NEWSWIRE) -- In B2B ...

One standout feature of these methodologies is their ability to assess both knowledge and behavioural outcomes. Importantly, ...

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers.

Artificial intelligence has become a transformative force across industries, driving innovation, automation, and efficiency.