10 most baffling Snoop Dogg branding deals, from Hot Pockets to ‘lit’ fire pits, ranked
From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...
How Epic Universe Is Building Its Marketing Blitz Ahead of the Major Theme Park’s Launch
Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...
How Medium Rare ran SI, Shaq, and Guy Fieri events
A big part of Super Bowl Week is about the events surrounding the game. Many of those events are invite-only affairs focused on connecting athletes and other celebrities with brands. But events ...
Are mushrooms REALLY the new wonder drug? Read our ultimate guide to the 'shroom boom' - and our experts' verdict on the craze gripping the middle-class
EXPERT VERDICT: 'Chaga mushrooms are rich in an amino acid called ergothioneine, a unique compound humans cannot make,' says ...