Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...

Jake Shane is set to appear in “Hacks” Season 4, Variety has learned exclusively. Shane will play the role of Social Media ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

PepsiCo has acquired buzzy gut-health soda Poppi to “serve new generations of consumers.” Flipping conventional wisdom, Jill Smith, CEO of Iris Americas, believes that the new owner could learn a lot ...

PepsiCo said Monday that it is buying prebiotic soda brand Poppi for more than $1.6 billion. The food and beverage giant said it plans to acquire the upstart for $1.95 billion. The deal includes $300 ...

I’ve now watched this ad, which ran during this year’s Super Bowl, six times ... The solution, the ad argues, is Poppi, which is largely indistinguishable from soda, the very thing that ...

Poppi is a prebiotic soda created in the ... Then, in 2024, another major milestone moment: A Super Bowl commercial. “It’s one of those moments you don’t even realize could happen ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall Street Journal.

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.