The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Among this year’s standout spots was Poppi’s latest campaign, featuring none other than Alix Earle. The 24-year-old content creator-turned-mainstream celebrity has been on an ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...