Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
What Is The Poppi Vending Machine Controversy? Explained
Poppi, the prebiotic soda brand, faced backlash after gifting extravagant vending machines to influencers as part of its Super Bowl 59 marketing campaign. Many criticized the move, arguing the ...
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...