February Recap: 15 Top Consumer Press Releases
Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial poppi made a splashy return to the Big Game this ...
jackcentral16d
The lesson behind Poppi’s bubble-bursting branding
This is a grave mistake. Poppi, a prebiotic soda brand, launched a campaign days prior to the 2025 Super Bowl, giving away 32 full-sized Poppi vending machines to popular influencers. This distasteful ...
The Sun18d
‘Beautiful’ girl, 12, died after limp turned out to be ‘aggressive’ tumour in her pelvis
Keen runner Poppi Frisby's shock cancer diagnosis came after she developed a limp that was initially unexplained. Tests led to Poppi's diagnosis of Ewing carcinomaCredit: EACH But investigations ...
The Post18d
Poppi's vending machine stunt fails
She then made a deal with Rohan Oza, creating the soda company Poppi. Now, the brand is sold nationwide and has become incredibly popular. Due to its success, Poppi bought an ad for Super Bowl LIX ...
Direct Marketing News18d
Poppi’s Super Bowl stunt sparks online backlash
Poppi, a trendy flavored-beverage brand, has faced notable backlash online due to a recent Super Bowl marketing campaign. The company loaned out branded vending machines to influencers as part of ...
The Blade19d
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Subscribe Login Register Log out My Profile Subscriber Services Search EBLADE ENTER-TO-WIN BLADE REWARDS BLADE VAULT / REPRINTS OBITUARIES JOBS CLASSIFIEDS BLADE HOMES HOMES WEEKLY ADS EVENTS ...
BBC19d
Parents pay tribute to 'fun and sassy' daughter
Poppi Frisby, from Peterborough, died in February 2024 after a 16-month battle with Ewing sarcoma. Her parents, Ian and Sam, have since thanked the hospice that took care of the family during what ...
Business Insider22d
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
A wave of anti-extravagance is afoot within the influencer marketing space — and it can be a minefield for brands. Prebiotic soda company Poppi caused an online firestorm earlier this month when ...
Beverage23d
How will Coca-Cola’s prebiotic drink launch shake up the gut health soda category?
Coca-Cola takes on category pioneers and gut health innovators Poppi and Olipop, which launched in 2020 and 2018 respectively. Poppi and Olipop have gained a cult following among their fans for their ...
Eat This%2c Not That!23d
Coca-Cola Just Launched a Prebiotic Soda to Take on Olipop and Poppi
Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for "healthy" soda drinks. Not content with leading the market for soda in the United ...
CBC.ca23d
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here's why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further ...
Fox Business23d
Coca-Cola introduces contender in prebiotic drink trend as ‘gut-healthy’ sodas gain popularity
Coca-Cola has launched a prebiotic soda to keep up with trendy "gut-healthy" sodas, Olipop and Poppi. The new soda "Simply Pop" will debut later this month on the West Coast, in the Southeast and ...