Beyond its emotional power, storytelling helps simplify complexity. People are bombarded with information daily, but the ...

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Legal challenges to mifepristone raise questions for medical marketers about what implications this holds for the future of advertising drugs and products connected to women’s reproductive health.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Bruce Glover, who starred as the villain Mr. Wint in the James Bond film Diamonds Are Forever, is dead at 92. Glover was the ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Friends and supporters of Khalil who are pleading for his release paint a starkly different portrait of the father-to-be. In the two versions of Khalil currently presented to a federal court in ...

New Delhi: If I asked you to recall the last brand ad you saw on social media, chances are it wouldn’t come to mind immediately. But if I asked which brand you engaged with at the last event you ...

Saurabh Munjal, founder of Archian Foods, which is the parent company of Lahori Zeera, notes that this year's advertising season commenced significantly earlier. “Most brands usually launched ...