The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, ...

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

Caleb, a 19-year-old from Iowa, was addicted to his smartphone. He scrolled TikTok, Instagram and Snapchat like so many ...

Yahoo has announced the appointment of Josh Line as chief marketing officer (CMO) to lead the company's global marketing ...

As the trade war unfolds, its effects on the travel and tourism industry serve as a cautionary tale of how global economic ...

Artificial Intelligence (AI) is evolving at an incredible pace, with the latest development being the move from text-based ...

With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale ...

Carina’s parents Carmel and Tony Mirabile run a company called Beyond Tools. Apparently it’s “Australia’s largest independent ...

The Swedish fashion retailer follows in the footsteps of other names like WHP Global, already leveraging such technology.