Most of the content on LinkedIn is cringe,’ Hickey says. ‘There’s almost a built-in expectation that if you’re at a certain ...

The highly anticipated 'IAB Hong Kong Digital Awards 2024' concluded successfully on 18 March at Hotel ICON, celebrating ...

Spotify has doubled down on its advertising expansion by launching several new features, chief among them a fresh ad exchange and a collection of AI tools. The profit-minded platform formally ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The HiveMinds Ecommerce Conclave 2025 brought together some of the brightest minds in the industry for a thought-provoking ...

Brands over-invest in performance marketing (ads that capture short-term ... Then, it translates it all into numbers so ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Are you brimming with tech insights and ideas but unsure how to turn that spark into an actual blog? You’re not alone!

This collaboration enables brands using Universal Ads to gain deeper performance insights and optimize their media strategies through Measured's technology. Measured helps advertisers assess the ...

Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising ’s Performance Solutions group, which includes its paid search and programmatic ...