The highly anticipated 'IAB Hong Kong Digital Awards 2024' concluded successfully on 18 March at Hotel ICON, celebrating ...

Spotify has doubled down on its advertising expansion by launching several new features, chief among them a fresh ad exchange and a collection of AI tools. The profit-minded platform formally ...

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Devargh Mukherjee, who joined Zepto last year in September as senior creative manager, shares insights into the brand’s unique advertising approach.

Starting your own business is more than just a way to earn a living—it gives you a sense of purpose, independence, and ...

Lexar, a leading global brand of flash memory solutions, is excited to ship of the world's first 1TB microSD Express card. Built on the new SD card standard that combines PCI Express 3.0 and NVMe 1.3 ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Fast-growing non-alcohol brand Athletic Brewing, now reaching bars, stadiums and concerts, is still waiting to be discovered.

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

System1’s Andrew Tindall will explore the common ways brands fail and offer remedies. He’ll be joined by a co-author too; ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...