Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

In 2016, James Corden entered the scene and stepped into Crawford’s role (although hilariously pulling off the act less ...

Michael Jackson’s accuser James Safechuck was called out by the late pop star's companies for waiting years after Michael's ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Seal and Becky G star alongside Mountain Dew’s newly minted spokesperson the Mountain Dude, who was introduced last year.

Every year, in that dismal stretch between winter and spring, we gather around our televisions—snacks in tow—to watch the Super Bowl. For some, it's all about the game, while for others, it's solely ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

In my advertising classes, I often tell students that a commercial that’s controversial or disliked ... Think of the now-infamous Pepsi ad where Kendall Jenner “solves racism” with a can of Pepsi. Or ...

In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...