On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

Bill Walsh, Rays chief business officer, said they were limited by Steinbrenner Field’s infrastructure. Steinbrenner Field, ...

Now, a new logo has been unveiled to indicate that a bottle is in full compliance with the rules—and yes, it’s still voluntary, but it’s also another step in the right direction. The ...

Five discontinued soda bottles and cans against a blue-green sparkly background - Static Media / Shutterstock ...

Coca-Cola is relaunching its ‘Share a Coke’ campaign, which previously sparked a global phenomenon by swapping Coca-Cola logos for personalised names. The brand’s customisation platform offers even ...

Grenade has become the official UK Premium Partner sponsor for new 6-a-side football series Baller League, offering exclusive match tickets, VIP access and experiences to fans. The brand is also ...

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