The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

PepsiCo said Monday that it is buying prebiotic soda brand Poppi for more than $1.6 billion. The food and beverage giant said it plans to acquire the upstart for $1.95 billion. The deal includes $300 ...

Big tension for Mukesh Ambani as Coca-Cola, PepsiCo giving direct competition to Campa Cola in Rs 10 price war by…. By ...

Among the two prominent players in the category, Coca-Cola currently leads Pepsi, with homegrown Thums Up being the biggest selling brand. “This is a category with high volumes and low margins.

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

Competitive advertising can be a powerful engagement tool, but it also risks making a brand look reactive rather than original. Upputuru believes that the 'Anytime is Pepsi Time' response to Coca-Cola ...

As for scale, PepsiCo has a long history of buying smaller brands and expanding them, just like Coca-Cola. PepsiCo's most recent endeavor on this front is Mexican American food maker Siete ...