UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

The UCLA Bruins women's basketball team were surprised with the dream 'White Cement' Air Jordan 4s. The kicks haven't dropped ...

Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest ...