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Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

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What sets Persona AI apart in the competitive AI market is its sophisticated Arena LLM Framework, where seven distinct models ...

By Bernard BEMPONG \xa0The digital revolution is rapidly changing the face of industries and businesses have increasingly recognized the need to integrate modern technologies into their ...

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Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...

In the digital-first era we are living in today, the fate of your brand relies greatly on its online presence and reputation.