In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Early maps labeled it "Mar del Norte" (Sea of the North) or "Seno Mexicano" (Mexican Sound). Eventually, as Spain’s influence expanded in the Americas, the name ... here on Florida's west ...

These parts are cleverly designed to mimic trusted brand-name products ... and trademarked logos for major auto manufacturers like Chevrolet, Buick, and Dodge. In the past five years, HSI ...

North Florida Ospreys (13-13, 6-7 ASUN) at Central Arkansas Bears (6-20, 2-11 ASUN) Conway, Arkansas; Saturday, 4:30 p.m. EST BOTTOM LINE: North Florida plays Central Arkansas after Nate Lliteras ...

North Florida Ospreys (4-22, 0-13 ASUN) at Jacksonville Dolphins (12-13, 6-7 ASUN) Jacksonville, Florida; Saturday, 2 p.m. EST BOTTOM LINE: Saniyah Craig and Jacksonville host Jasmynne Gibson and ...

Thursday’s ASUN slate includes the North Alabama Lions (17-8, 9-3 ASUN) versus the North Florida Ospreys (13-12, 6-6 ASUN) at ...

Florida Gulf Coast Eagles (13-11, 8-3 ASUN) at North Florida Ospreys (13-11, 6-5 ASUN) Jacksonville, Florida; Saturday, 5 p.m. EST BOTTOM LINE: North Florida faces FGCU after Jasai Miles scored 22 ...

The Eagles are making 42.8% of their shots from the field, 2.0% lower than the Ospreys allow to opponents (44.8%). The Eagles and Ospreys rebound at nearly the same rate, with the Eagles averaging ...