Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media ...

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Alex Albon pokes Charles Leclerc about the marketing strategy of his ice cream brand Lec as he reveals his liking for one of its flavors ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

Muscat – Ministry of Heritage and Tourism (MHT) has generated estimated returns of more than RO298mn from promotional and ...

When the going gets tough the tough...run for cover, might be the motto of the world's marketers despite being forever told ...

Days ago, most of the OPDP staff and leadership were among the thousands of workers laid off by HHS Secretary Robert F.

Social media users expect discounts, promotions, and updates from brands, influencing buying decisions significantly.