Digital marketing has always been a dynamic domain; businesses need to stay in sync with the trends to pace their efforts with the competition. Marketers have moved past a simple rationale of ...

In 2025, marketers are racing to capture fleeting consumer attention, and *phydigital*—the seamless blend of physical and ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Developing a winning digital marketing strategy takes research, planning, and a data-driven approach. With a clear roadmap in place, you’ll be primed for digital marketing success. Consistent testing ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark.

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Discover why dial testing alone falls short in media testing and how combining it with Affectiva Media Analytics delivers ...

AI has officially grown up. The buzzwords have given way to boardroom action. It’s no longer about pilots or playgrounds – it ...

In the digital era, an online presence is no longer optional; it is essential for business survival and success. Yet, while ...