A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the first week of its launch. Of ...

Is a digital marketing certification really worth it? In 2025, this article discusses the advantages, career opportunities, and salary trends for digital marketing certification to see if it can be a ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely required to take a marketing class as a business core requirement, it is ...

TotalEnergies Marketing SA (TMSA) has been certified as one of Mzansi’s Top Employers for the third year running by the Top Employers Institute. This recognition highlights TMSA’s commitment ...

Think of GenAI as your always-available digital associate or legal assistant (one that does not require health insurance or vacation time). For solo practitioners, the ability to effectively leverage ...

In the data-driven marketing environment of today, real-time analysis is revolutionary. I use real-time analytics tools like - GA4, - Meta Insights, and -Looker Studio as a digital marketing ...

Apple Inc. and Meta Platforms Inc. are set be hit by fines under the European Union’s Big Tech competition rulebook toward the end of next week, with the iPhone maker facing the added threat of ...

marketing manager of frozen food for the US and general of Greater China. Under Neary's leadership, Meta saw rapid expansion in the APAC region with Facebook, Instagram and WhatsApp becoming ...

associate professor of biomedical data science and psychiatry at the Geisel School of Medicine. Broadly, users who engaged with the Therabot app reported a 51% average reduction in depression ...

In a bid to avoid furthering tensions with the US, the European Union will impose minimal fines on Apple and Meta as part of its Digital Markets Act (DMA) investigations, the Financial Times reports.

Shares of digital advertising giants Alphabet(NASDAQ: GOOG)(NASDAQ: GOOGL), Meta Platforms(NASDAQ: META), and Netflix(NASDAQ: NFLX) were plunging on Friday, falling 4.6%, 3.5%, and 4.5% ...