For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

In the fast-paced and competitive world of e-commerce, businesses need reliable tools to stay ahead of the game. The right ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Now picture a revamped marketing strategy that homes in on local relevance, sparking a major turnaround—suddenly, sales are soaring! Or consider a tech company facing a PR nightmare. Thanks to ...

Social Panga, a creative and digital marketing agency has appointed Soumabha Nandi as executive vice president- creative strategy and growth. In his new role, Nandi will lead the agency’s ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

The stunt wasn’t just a marketing ploy—it was an extension ... highlighted that the company’s success was driven by its product-led strategy and continued emphasis on user engagement.