It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.

Such connections can be tapped into with Creative stickers, which are nothing less than marketing’s clandestine weapon. These items are more than just decorations; they are effective marketing ...

Pepsi?s branded Twitter stickers are a part of its ongoing Pepsimoji campaign that launched earlier this year. The brand continued to speak the language of mobile fanatics with a series of marketing ...