Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to elections, ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

Explore how AI pilot programs help businesses strategically test and implement AI, addressing challenges and unlocking new ...

The Duke freshman has kept his focus on basketball, while raking in NIL deals ahead of becoming the presumed top pick in the NBA draft.

The offering, through the Simon Media & Experiences media unit, enables brands, retailers and agencies to create more ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples ... with a pilot program involving influential figures ...

Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.

Industry experts, economists, and automakers seem in alignment on President Trump's newest tariffs: They will increase the ...

Square reports that the most popular beauty trends for businesses center on improving the customer experience.

The goal of reexamining the issue of supplemental benefits should be to ensure the Medicare Advantage (MA) payment system is ...

Learn how operationalizing voice of the customer data in real-time improves frontline performance, customer satisfaction, and ...

At the same time, personalization has become a critical factor in consumer engagement, with data-driven marketing and loyalty programs playing an increasingly ... Take Hi-Lo Liquor Market, for example ...