Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

ABSTRACT: Background: SME performance is significantly impacted by challenges such as resource constraints, market volatility, and evolving customer demands. Entrepreneurial marketing (EM) combines ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...