The Manufacturer's Suggested Retail Price (MSRP) serves as a guiding benchmark for retailers, aiming to standardize pricing ...

Yihai International has successfully leveraged Haidilao, China’s largest hot pot restaurant chain, to grow its revenue and profit in the catering and retailer channels. In the retailer channel, Yihai ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.