While the company uses the technology to speed its creative process, L'Oréal said it would not create people for marketing ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

In the year 2000, HBO advertised Ellen DeGeneres’ latest comedy special with a Botticelli reference. Perched inside a clam shell and surrounded by figures from the original painting, ...

Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...