It provides a broad overview of key digital analytics strategies, concepts, issues, challenges and tools. This course will cover statistical models and techniques that can be effectively used by ...

It provides a broad overview of key digital analytics strategies, concepts, issues, challenges and tools. This course will introduce you to the industry application of the most common machine learning ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Leverage Data to Inform ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. The report was based on data from ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay competitive. Growing Adoption of AI and Machine Learning – AI-driven ...