marketing, and building a relationship with your target audience. For that kind of research, you'll need an array of tools. We'll go through some of the best ones in this article to see how each one ...

This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...