PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ColourPop Cosmetics, known for its playful and trend-forward approach to beauty, teased fans with a surprising announcement ...

The Rhode lip tints specifically are one the most popular products in her brand, as they provide a glazed lip look with a pop of taupe, brown, a sheer pink or a berry red, perfect for any day or ...

The brand is unveiling ... on a favorite sheer deep pink lipstick I hoarded after it was discontinued, that's easy and adds a brightening, subtle tint. Shade 2 is a red coral I like for summer ...

Oh My Gloss! comes in six scrummy shades with names to make you drool — think vanilla frost, bubble gum, coral breeze, red ...

Any beauty fan worth their weight in lip gloss knows that packaging has a way of pulling you in (and, yes, often making up a big chunk of the product’s cost). Those sleek, Instagram-ready designs?

A combination of shea butter and botanical waxes, Burt’s Bees’ tinted lip balm comes in four shades of berry, plum and pink colours. The brainchild of Jessica Alba, Honest Beauty champions ...