Here's an overview of the best new watches to drop at Watches and Wonders—the world's biggest watch fair—in Geneva, ...

Spring hasn't officially sprung until you're using this TikTok-beloved "Pink Honey" shade or rocking these breezy wide leg ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

Anyone who has been a fan of Mac Cosmetics’ lipsticks know that once you find that perfect shade, you better stock up. The ...

For just $2, many shoppers have declared Wet N Wild Mega Last Lip in Stoplight Red their new lipstick MVP. As one loyal user ...

The singer walked the—powder blue, not red—carpet for the evening’s affairs, wearing a strapless, sweetheart-necklined, ...

Oh My Gloss! comes in six scrummy shades with names to make you drool — think vanilla frost, bubble gum, coral breeze, red ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Nordstrom knows the beauty of a good deal. And during the brand’s spring Beauty Sale, which runs through March 30, you can ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

Putting on a blush has become a natural part of a make-up routine, but finding one still remains a tedious task. These ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...